ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN KERIPIK PISANG SUSU LAMPUNG

The over production of banana in Lampung province makes processing business milk chips this area growing rapidly,either Metro City. Because that, order to win the competitive market competition, businessmen must have marketing strategy as weapons compete. One applied is mix. purpose study describe mix (product, price, place, and promotion) implemented by Home Industry Keripik Pisang Tunas Metro. method used descriptive quantitative determination location case study. sampel definition using Key Person method, which owner, secretary, exchequer, employee department This uses secondary data for 2014-2021. result show that consist product, promotion simultaneously or partially affect sales volume significantly, where product variable has most dominant influence compered variable.